Third Ferrari Theme Park to Open in China

Good news for all those who look forward to riding a rollercoaster themed after your favorite products from Maranello, the third installment of the Ferrari themed amusement park will be opening in China with the fourth park expected to open in North America. Ferrari World, located in Abu Dhabi and Ferrari Land, located in Barcelona, Spain have received a warm welcome from the public and remain one of the more popular attractions. The huge success of the first two parks has led to the announcement of a third location opening inside one of the “primary cities” in Mainland China and talks of a fourth park coming to the United States.

02/05/16

EXOTIC CARS

The continuous opening of theme parks marks a new strategy for Ferrari that has seen its share price slide since its IPO late last year. Ferrari is looking for new ways to expand the brand without increasing the amount of cars being produced. Low volume output of Ferrari vehicles is a key part of maintaining exclusivity. Ferrari has recently licensed its brand for use on clothing, computers and watches. A Ferrari clothing store for toddlers even opened up recently in Shanghai, China. The theme parks are not owned by Ferrari and are operated by outside firms under license. China’s Ferrari themed amusement park will be ran by the state-owned Chinese automaker BAIC. Underscoring the importance of this new strategy, Ferrari shareholders approved the appointment of several new board members from some of the world’s most luxurious brands to include Louis Vuitton, Moet, Hennessy and the Oriental Hotel Group.

SPEEDVEGAS is the award-winning 100-acre motorsports complex. Guests experience the world’s most sought-after muscle cars and exotic supercars from Porsche, Ferrari, Lamborghini, Audi, McLaren and more. The $30 million SPEEDVEGAS experience features an impressive 1.5-mile (2.4 km) Formula One-inspired racetrack comparable to top circuits in the world, and includes 12 sweeping turns, 20-degree banked turns, 60 feet of total elevation change and a half-mile straightaway. The track at SPEEDVEGAS is the only track of its kind in the world designed specifically so the public can enjoy supercar driving experiences. In addition, the 20,000-square-foot, 2-story welcome center features indoor and outdoor observation decks, food and beverage selections at a well-appointed café, meetings and event space and much more. SPEEDVEGAS is located just minutes south of the world-famous “Welcome to Las Vegas” sign.