Audi’s VR-based in-car entertainment from 2019 CES show

2019 CES: Audi's Holoride debuts at SPEEDVEGAS

Audi’s VR-based in-car entertainment turns your car into a spaceship from a Disney movie

Audi’s VR-based in-car entertainment turns your car into a spaceship from a Disney movie

NEWS

Audi has harnessed the power of virtual reality (VR) to make a significant breakthrough in in-car entertainment. Working jointly with Disney, it synced the forward, backward, and lateral movements of a car with a VR-based video game to turn a run-of-the-mill ride to the grocery store into an immersive experience for the rear passengers. The company demonstrated a close-to-production version of its Audi Experience Ride technology on the sidelines of CES 2019, and Digital Trends was among the first to experience it first-hand.

Digital Trends participated in a demo of Audi Experience Drive at the SPEEDVEGAS race track south of Las Vegas. We jumped in the back seat of an E-Tron, the firm’s newly-unveiled electric crossover, put on standard Oculus Rift VR glasses with integrated microphones, picked up a Nunchuck-like remote, and waited for our turn without the slightest idea of what to expect.

The technology — which is marketed as a completely new form of entertainment — was developed by Holoride, a start-up that Audi co-founded and holds a stake in. It’s simple on paper, and yet it took four years to develop. At its core, Audi Experience Ride gathers basic, anonymous data about the car and its surroundings. It records the car’s steering angle, whether it’s accelerating or braking, the g forces going through the cabin, and GPS information.

Gathering this data requires no additional sensors; nearly every modern luxury car is already fitted with the required equipment. The data gets woven into the fabric of a VR-based video game to create an experience that’s both realistic and engaging.

When our driver received the green light, the E-Tron took off with the silence and smoothness you expect from an electric car. He accelerated, braked, negotiated tight and wide turns, and hit speeds of up to 90 mph on the straight part of the track.

We were thrilled to have hosted them at SPEEDVEGAS. Read the full article at Digital Trends.

Related Story

2018 Automobile All-Stars: Contenders Meet at SPEEDVEGAS

So good is this assembly of machines that the editors at one point mumbled something about naming every car present an official All-Star.

Read More...

Mettiti alla guida di fiammanti auto sportive a SPEEDVEGAS: US$ 49+

SPEEDVEGAS ti permette di guidare l'auto dei tuoi sogni nella modalità di guida per cui è stata concepita: libera dai confini dei limiti di velocità e di traffico.

guida una Ferrari a las vegas

Mettiti al volante di una Ferrari 488 GTB

FROM US$ 149

Aggiungi al carrello
guida una Lamborghini a las vegas

Mettiti al volante di una Lamborghini Huracán

FROM US$ 149

Aggiungi al carrello
guida una Porsche a las vegas

Mettiti al volante di una Porsche 911 GT3 RS

FROM US$ 149

Aggiungi al carrello
guida una Audi a las vegas

Mettiti al volante di una Audi R8 V10

FROM US$ 99

Aggiungi al carrello
guida una Shelby a las vegas

Mettiti al volante di una Shelby GT 500

FROM US$ 99

Aggiungi al carrello
guida una Acura a las vegas

Mettiti al volante di una Acura NSX

FROM US$ 99

Aggiungi al carrello
guida una Porsche a las vegas

Mettiti al volante di una Porsche 911 GT3

FROM US$ 99

Aggiungi al carrello
guida una Trophy a las vegas

Mettiti al volante di una Trophy Truck

FROM US$ 495

Aggiungi al carrello
guida una Baja a las vegas

Mettiti al volante di una Baja Truck

FROM US$ 395

Aggiungi al carrello
guida una APC a las vegas

Mettiti al volante di una APC Tank

FROM US$ 299

Aggiungi al carrello
guida una Corvette a las vegas

Mettiti al volante di una Corvette Z51

FROM US$ 69

Aggiungi al carrello
guida una Porsche a las vegas

Mettiti al volante di una Porsche Cayman 718

FROM US$ 69

Aggiungi al carrello